Google Ads and Meta ads
Paid ads for practices, built around the platforms' health rules
Google and Meta both restrict how health treatments can be advertised. We build campaigns around those rules, send clicks to a page made for one treatment and report what each consultation request cost.
What is included
Google Ads search campaigns
Campaigns for people already searching for a treatment in your area, split by treatment, with location and negative keyword controls so budget does not go to the wrong searches.
Meta ads
Facebook and Instagram ads written to Meta's health and wellness rules on imagery, targeting and wording. We check the current rules before each launch.
A page for each ad
Every campaign sends clicks to a page about that treatment with a booking path on it, never to a home page where the patient has to hunt.
Conversion tracking
We count consultation requests and booked calls, and set tracking up so it does not capture health details typed into forms.
Budget you control
You set the monthly spend. We start narrow, watch cost per consultation request and move budget toward the treatments and areas that bring requests.
Plain reporting
Spend, consultation requests and cost per request and, where your front desk shares the data, booked and attended consultations.
How it works
Check the rules
Before any ad is written we check Google's and Meta's current policy for each treatment and your location. Some places do not allow prescription injectables to be advertised to the public.
Build campaigns and pages
Campaigns, ad copy and the page each ad goes to, drafted for your approval. Nothing runs until you approve it.
Launch small
We start with a limited budget on your best treatments and look at the first results with you.
Review and shift budget
Each month we show what was spent and what it brought, stop what is not working and put more behind what is.
What we keep out of the work
- No promise of a number of leads, a cost per lead or a return.
- No before and after photos in ads unless they are your own patients' and the platform allows them.
- No wording that promises or implies a guaranteed or permanent result.
- No patient health details sent to an ad platform.
- No ads for prescription-only products in places where advertising them to the public is banned.
Questions
Can you advertise Botox and fillers?
It depends on where you practice and the platform. Google's October 2025 policy update allows some promotion of prescription drug terms in the United States, Canada and New Zealand, in line with local law, and some uses, such as keyword targeting, need certification. Many countries, including the UK and Australia, ban advertising prescription injectables to the public. We check the rules for your account before writing ads, and your counsel has the final say.
How much should we spend?
It depends on your treatments, your area and how many patients you can see. We help you pick a starting budget on the diagnosis call and adjust it from results. Ad spend is paid to the platforms.
Should ads or SEO come first?
Often both, because they do different jobs. Ads can bring inquiries while SEO pages take time to rank, and the treatment pages built for SEO also work as ad landing pages. We recommend an order after looking at your site and your market.
Do you run ads outside the US?
Yes, where the platform and local rules allow the treatment to be advertised. In some countries that means ads about consultations and conditions rather than about an injectable by name.