Who we help
Marketing for cosmetic dentistry practices
Cosmetic dentistry sits inside a general practice, and the site usually shows it. We focus on the treatments patients pay for themselves: veneers, whitening, smile makeovers and aligners.
What patients search for
- A treatment and a place: veneers near me, teeth whitening near me, smile makeover with a town.
- Cost and payment plans: what veneers cost and whether the practice offers financing.
- Comparisons: veneers against bonding, aligners against braces.
- The dentist: cosmetic dentist near me, or a dentist by name.
How patients choose a practice
- Before and after smiles from the dentist's own patients, shown with consent.
- Whether the dentist focuses on cosmetic work or does it now and then.
- Whether the dentist shows what the result could look like before treatment starts.
- Financing and payment options.
- Reviews from other patients and how easy it is to book.
What practice websites usually get wrong
Cosmetic work buried in a general site
Veneers get one line on a services list while cleanings and insurance fill the home page.
Smile galleries with no context
Photos with no note on the treatment, the time it took or whether the patient agreed to be shown.
Stock photos of people who are not the practice
Images of models rather than the dentist, the team and the office, which weakens trust.
Booking built for existing patients
A new patient form that is the same for a cleaning and a cosmetic consultation, with no way to ask about veneers.
Hidden dentist details
No names, training or years in practice on the page patients land on.
How we help
Website design
Separate pages for each cosmetic treatment, with a cosmetic consultation request on each.
Read about Website designSEO
A plan that keeps cosmetic searches apart from general dentistry searches.
Read about SEOGoogle Ads and Meta ads
Campaigns for cosmetic treatments that send clicks to the matching page.
Read about Google Ads and Meta adsQuestions
Do you work with practices that also do general dentistry?
Yes. We keep the cosmetic pages separate from the general ones, so a patient searching for veneers lands on a page about veneers and not on a list of services.
Can you help with financing information?
We can write up the payment options the practice already offers, in plain words. We do not set terms or recommend lenders.
Does the dental board limit what the site can say?
Often, yes. Dental boards have rules on titles, specialty claims and before and after images, and they differ by state and country. We write to what you confirm applies to you.